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Educational Campaigns
What Will You Do? is a comprehensive social marketing and community outreach campaign.  It is basically a one-stop-shop for violence prevention.  It simultaneously educates, engages, and elicits participation from communities. 

What Will You Do?  utilizes two powerful violence prevention tools -- the bystander-action approach (Banyard et al, 2007) and social norms theory (Perkins & Berkowitz, 1986) -- to help communities focus on specific suggestions (action outcomes) for how they can respond to the attitudes and behaviors that allow violence to flourish.

Our campaign curriculum and materials, along with consultation will prepare you to customize and sustain a community-based campaign that can:

Learn more about our What Will You Do? marketing products
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